Most Important Factor In SEO

When it comes to search engine optimization (SEO) for a web site, many people think that items like your keyword density and whatnot are the most important factors that determine your rank in the SERPs (Search Engine Results Pages).

However, this simply is not true. The absolutely most important factor in determining your search engine ranking is having numerous links to your site from other, high quality sites, and where the link text to your site is the keyword phrase you’re targeting.

You can buy software programs or subscribe to web site services that assist in automating the process of link building, or you can do it manually by querying the webmasters of sites that are relevent to your industry or product/service category. Either way, you need to make sure that the link back to your site is anchored by the keyword phrase you are trying to optimize for.